Freelance Marketing Jobs

It’s really a matter of preference.  There’s no one formula for achieving success as a freelance marketing professional.  But, it does seem that freelancers generally fall into one of two camps when it comes to the favored approach.  Some stick with niche communications, focusing on one area, while others favor a more diversified path, moving and changing gears with each assignment. 

But is one approach better than the other? (more…)

Freelancing work tends to be rather fickle.  When it rains it pours, and when it dries up, well it’s like trying to wring water from a rock. 

The best (and only) way to curb a freelance drought is to constantly troll for new projects and leads.  While it’s not a good idea to rely exclusively on new clients or exclusively on current clients, a combination of the two is a healthy mix. 

It’s easy enough to approach new clients, but how do you follow up with current or former clients for more work?  (more…)

All of the Earth Day celebrations over the last week prompted me to think about the reams of paper that I’ve used or produced as a marketing professional. 

Back when I was the marketing director for a conference and event company my direct mail campaigns included hundreds of thousands of conference brochures, postcards, and letters.  (more…)

There are a few people who have approached me for advice on returning to the workforce after a hiatus, i.e. home with children, taking care of a loved one, recovering from illness, etc.  Overwhelmingly their biggest question is what to do about the gap between their last job and the present.  (more…)

I’ve been wanting to send out some link love and it seems rather appropriate given Blogger Appreciation Day.  Here are some blogs that I love to read: (more…)