Best Practices: Why is Marketing the First to Go?
Tuesday, March 25th, 2008The answer is pretty simple: marketing spends the money.
Whether you’re a marketing communications or public relations professional, a writer or graphic designer, when the economy slows down or is careening into a recession the fate of your job depends on the people managing the company budget.
Marketing and communication folk are always looking for ways to get the most bang for the buck, and the pressure is even more intense when the budget gets smaller and smaller. Sacrifices are made in the campaign, results suffer, and those at the top ask what went wrong.
It’s a vicious cycle. How can the campaign have great results when the budget is inadequate? How can the company put money into the budget when there’s no money coming in? Unfortunately some companies make cuts and find out the hard way that marketing, communications, writing, designing, pr, are all necessities for a business to do well.
But, there may be a silver lining. (more…)