Best Practices: Why is Marketing the First to Go?

Tuesday, March 25th, 2008

The answer is pretty simple:  marketing spends the money. 

Whether you’re a marketing communications or public relations professional, a writer or graphic designer, when the economy slows down or is careening into a recession the fate of your job depends on the people managing the company budget. 

Marketing and communication folk are always looking for ways to get the most bang for the buck, and the pressure is even more intense when the budget gets smaller and smaller.  Sacrifices are made in the campaign, results suffer, and those at the top ask what went wrong.  

It’s a vicious cycle.  How can the campaign have great results when the budget is inadequate?  How can the company put money into the budget when there’s no money coming in? Unfortunately some companies make cuts and find out the hard way that marketing, communications, writing, designing, pr, are all necessities for a business to do well. 

But, there may be a silver lining.  (more…)

Freelance Marketing Jobs for Tuesday, 3.25.08

Tuesday, March 25th, 2008

Is it me or is March flying by?  The good news is that we have lots of leads to keep our days busy and productive!  We have a little bit of everything today…freelance, telecommute, marketing, public relations, writing, editing, proofing, reporting, the list goes on!

Freelance Marketing Jobs for Monday, 3.24.08

Monday, March 24th, 2008

It’s Monday!  Hope you had a nice weekend.  I ate much too much candy and ham, but calories don’t count on holidays, do they?  Anyway, today is a new day and I suppose it’s time to get back on track.  Here are the freelance marketing jobs for the start of the week…

Freelance Marketing Jobs for Friday, 3.21.08

Friday, March 21st, 2008

Before I sign off for the holiday, I have a few freelance marketing jobs for you today.  There are quite a few telecommuting options, so if you like working in your pjs you may want to take a good look.  I’ll be back Monday.  Happy Easter!

About.com is looking for writers…

Friday, March 21st, 2008

Here are some leads from About.com:

  • Tech Journalists
  • Business/Money Writers
  • Food Writers
  • Fashion Writers
  • Home and Garden Journalists
  • Computing and Electronics

Go to http://beaguide.about.com/topics.htm for more information and a list of available topics.